To perpetuate or elevate the status of a person, concept, ideal, organization or the like. Etymology stems from a Middle-English amalgamation of Latin 'pro-' (for) and Middle English 'motan' (allow, must). To offer support for allowance to continue is to promote. The opposite of condemn and dissent.
Roberto wasn't aware that his mass-murder killing spree promoted strong Republican values until Rush Limbaugh offered him a co-hosting role on his talk show.
The act of trying to get people to come into a nightclub, either via advertisement or word of mouth. To assemble a concert or club event.
We passed out flyers on 6th street to promote the new trance club.