When your company has received an award from an organization you have never heard of (the U.S. Local Business Association is an example) that is clearly a deceptive marketing tactic similar to the phony domain name or Yellow Pages bills that are sent in hopes your AP department will pay them. Often the incentive (and allure) is a plaque or award certificate for "recognizing that <your company name> has been selected for the 2008 Best of <your town> Award."
Spam email Vanity Scam excerpt: "In recognition of your achievement, a 2008 Best of xxxxx Award plaque has been designed for display at your place of business. You may arrange to have your award sent directly to xxxxx by following the simple steps on the 2008 Best of xxxx Award order form <https://www.uslba2008.net/xxxx> . Simply copy and paste this link into your browser to access the order form: