A rejection given to a member of the opposite sex who you do not find physically attractive. You may give the heisman for many reasons, including, the person in question has std's, the person in question is obese, the person in question is goal-less, the person in question is just a repulsive human being physically and mentally. This technique is usually given by the female to the male.
Wow, look at that dough boy over there.
I Think he wants to go out with you.
Girl gives Vitale (ugly person) the heisman.