RUEHL No. 925 is an Abercrombie brand aimed at young adults. The brand's story claims that the Ruehl family from Germany immigrated to America and started a clothing company. The "no. 925" is supposedly the apartment number of the original store in the the original Greenwich.
The brand has tried to make an atmosphere unlike other Abercrombie brands; the stores are a combination of modern atr and old classics
; stores sell copies of antique books and feature paintings. The atmosphere is modeled after Greenwich, New York.
The animal logo is a French Bulldog, Trubble who was adopted into the Ruehl home (according to the fictional background)
Ruehl tries to introduce more sophisticated clothing and scheme.
Ruehl opened its doors in September of 2004
I went shopping at Ruehl the other day and purchased a pair of jeans.